Creating a brand for people working for the change they want to be.
Individuals change their focus, you know. Much of the time, people are what they need to be, for multiple reasons. But sometimes people can be who they want to be, and when multiple people combine and can be who they want to be, then amazing things can happen.
Dead Serious is lucky to have created a brand for exactly these people, architects, builders and wood workers who have passion for their craft, and involve themselves heavily in their fields and in their community.